Jeyes Fluid - Original Cleaner
Jeyes fluid is a heritage household cleaning brand. The Jeyes metal tin is recognisable across generations.
The proposal was a a fully recyclable lightweight plastic package encompassing the Jeyes brand. The package embodies a distinct visual language that can be extended across the Jeyes family range.
A project on behalf of G2 Design Limited for Nampak Plastics.
Brand
Jeyes Fluid have built a legacy on supplying good quality disinfectant products to millions.
Historical Brand
Jeyes Fluid ‘Original’ memorabilia have become sought after collectables, with an interesting range of items being sold and collected all over the world.
The Royal British Warrant
Jeyes was awarded the Royal Warrant from the British Royal Family in 1896 and has one of the longest standing warrants of all time.
Jeyes Family Range
Over time, the Jeyes brand has extended across a range of products from the original disinfectant product. There is a mix of packaging formats and styles across the range including metal, plastics and flexibles.
Outdoor Cleaner
The original Jeyes Fluid ‘Outdoor Cleaner’ product is currently packaged in a metal tin format.
Ideation
Exploratory sketches and design detailing for a new Jeyes Fluid ‘Outdoor Cleaner’ container, exploring the advantages of blow-moulded packaging features.
Concept Routes
3 Concept directions which explore the potential for new visual handwriting.
A. ‘Soft’
B. ‘New Style’
C. ‘Traditional’
3D Concept Development
Branding Opportunity
Exploring a new set of styling features whilst extending the brand identity across the range.
Softer Forms
Introducing organic, rounded surfaces for a more ergonomic shape and feel.
Surface Transitions
Contrasting straight and curved surfaces to generate dynamic curves and edges.
Design Options
‘Soft’ - Route A
A new efficient blow moulded shape which builds in a softer, family aesthetic.
‘New-Style’ - Route B
A brand new ‘modernised’ identity exploring a new set of styling cues to create a dynamic and premium bottle shape.
C. ‘Traditional’
Taking design cues from the heritage bottle and iconic metal tin. A distinctive shape including added value features which extend brand identity, improve use and increase on-shelf appeal.
Design Proposal
Final Design
Disclaimer: All work shown on this page was undertaken whilst under the contractual employment of G2 Design Ltd. All work shown, at the time of release on this portfolio website, had been launched and was within the public domain. The work is shown for personal portfolio presentation purposes only and must not be shared by any third parties. All opinions expressed are by the owner of the website and do not necessarily reflect those of G2 Design Ltd and/or Jeyes Fluid.